In this episode, Internationally renowned speaker and best-selling business author Professor Damian Hughes recently visited the Pacem office. Damian’s innovative thinking has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson. He is Professor of Organisational Psychology and Change at Manchester Metropolitan University and within this conversation Pacem’s Kevin Kelly explores the concepts of culture and change drawing on examples that range from Pep Guardiola to Jurgen Klopp to the American Civil Rights movement to the smoking ban.