Evidence Based Portfolios
Evidenced Based Investing is our way of investing. It is based on Nobel Prize winning research
academic evidence and most importantly, common sense. It’s about doing a few simple
things exceptionally well. It’s built around our six enduring investment beliefs:
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The market return
is tough to beat >
There is a huge amount of evidence proving most fund managers don’t outperform the average market return.
Diversification
will reduce risk >
Spreading your investment portfolio broadly is a simple way of reducing risk.
Manage costs
of investment >
Small cost savings add up to large ones over time. Investing is one area of life where the more you pay the less value you get.
Get the right
mix of assets >
There are two things you can do, lend your money to the government or a company, or own shares in a company or a property. Finding the right mix for you is crucial to investment success.
Risk and return
are related >
There are few free lunches. Investors hoping for high returns with low risk can only be certain of one thing – disappointment. If you want higher returns you must take more risk.
Manage the emotional costs
and think long term>
Buying high and selling low sounds mad. Surprisingly, it’s what lots of people do. They panic. You need to take emotion out of the process and invest for the long term.
